Tag Archives: yellow pages
What will retailers do with all that extra money?
I don’t have to stare at the media spending reports too long before a striking conclusion hits me. Traditional (i.e expensive) media down; online media (not expensive) up. What will retailers and SMB’s do now that they don’t have to feel hostage to traditional media to promote their business? What will they do with all that [...]
44% of Consumers Go to URL, 55% Make a Call
There is a new report from Telemetrics about the percentage of consumers who read a Yellow Page ad and then either call the store or visit the url listed in the ad.
They did it by putting tracking phone numbers and unique urls in the Yellow Page ads so they could measure all the leads generated.
Surprsingly [...]
39% Drop in Direct Mail
Borrell Associates has a new report out predicting the end to another tried and true tool for advertisers. After correctly predicting the decline in Yellow Pages and then newspapers it’s direct mail this time, they’re predicting a 39% drop in direct mail spending over the next five years.
As they point out in their report the [...]
Words per Search Increasing
There are some interesting statistics coming out about how the use of search engines is changing.Here’s a chart that shows that the number of words per search is increasing.
So often when we look at search statistics we think of one person searching for one word. In reality consumers are refining their searches as they go, [...]
Google Improves Local Search, Again.
By John Sullivan
JGSullivan Interactive
Step by step Google is getting better at localizing the Internet for us and thereby doing a better job than the printed and Internet Yellow Pages at getting us around our town.
Here’s a link to the Google Blog entry where you’ll learn that from now on if you search for “dentist” [...]