Tag Archives: usability

You Are Not Your User

Written by jgsi on May 20, 2009 — Leave a Comment

The way an average person thinks about and interacts with a piece of software is very different than the way a developer thinks about and interacts with the same software.

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Usability Analysis Has High ROI

Written by jgsi on May 15, 2009 — Leave a Comment

Many companies hesitate to spend their interactive marketing budget on usability analysis projects. What these companies don’t know is that website changes and redesigns after a usability analysis have very high ROI. Many business users underestimate the power of usability projects, but usability analysis improves completed transactions, customer satisfaction, and brand loyalty.

Posted in Website Design and Development | Also tagged
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