Tag Archives: PPC
The value of Pay Per Click (PPC) versus SEO
I had a burning question finally answered last week during a conference session. Kevin Lee, author of “The Truth about Pay-Per-Click Search Advertising” and other search marketing books led the DMA session on how to utilize smart Google online search strategies. The burning question is one I’ve heard often:
“If my SEO efforts have given me [...]
Your Landing Page Should Have One Clear Call To Action
The straighter you make the path from your PPC ads to your desired customer action, the more likely your customers will not wander off that path.