Tag Archives: online trends
Martha Stewart’s Omnimedia Message
I attended the Direct Marketing Association (DMA) annual conference last week and got to hear Martha Stewart speak about her “omnimedia” approach. She addressed a DMA audience struggling to find its sea legs in a volatile marketing environment. I was impressed. Apart from many stories about epicurean adventure, Martha made a very compelling case for her [...]
8th Annual Internet Survey Highlights (Are you Ready?)
A savvy client just forwarded me excerpts of the 2009 digital future project release highlights from the Center for the Digital Future at USC Annenberg School for Communication. http://www.digitalcenter.org/pdf/2009_Digital_Future_Project_Release_Highlights.pdf
He is trying to coax his Fortune 500 company to into the 21st century as it relates to how they use the Web with their retailers. He [...]