Tag Archives: online search
Consumers more comfortable & satisfied with search
As we get more comfortable and gain confidence searching online, we enter longer search strings. More words in that little window. Trendspotting put together these observations to show how our search behavior has changed over time:
Searching for 1 or 2 words has dropped while multiple word searches are increasing. The research also shows that as [...]
Localize your print FSI’s, and online search
This recent article on local retail advertising: “FSI’s need more localized approaches” is interesting because it reveals the true weakness of print messaging: “one message for all” in large volume give the best print pricing, but it isn’t effective.
This article urges retailers to break away from one-size-fits-all and use more customized approaches in print - to [...]
What will retailers do with all that extra money?
I don’t have to stare at the media spending reports too long before a striking conclusion hits me. Traditional (i.e expensive) media down; online media (not expensive) up. What will retailers and SMB’s do now that they don’t have to feel hostage to traditional media to promote their business? What will they do with all that [...]