Tag Archives: newspapers

Newspaper Ads Vs. Online Ads for Bargain Hunters

Written by John Sullivan on January 26, 2010 — Leave a Comment

Here’s a new report from Harris Interactive that tells us where consumers look for ads when they’re bargain hunting.

Overall, newspapers and magazine advertisements are the favorites with online advertisements coming in second.
When you look at age preference from 18 to 44 then online wins the contest with newspapers and magazine advertisements coming in second.  The [...]

Posted in Ad Builder, Dealer Channel, Internet Trends | Also tagged ,

The New York Times Announces its Online Fee Strategy for 2011

Written by John Sullivan on January 21, 2010 — Leave a Comment

A recent article in The New York Times explains how they are going to begin charging for consumers to have access to their online edition in 2011.

They didn’t give pricing or delve into many specifics but they at least gave us their strategy and it sounds like a good idea and, if successful, I’m sure [...]

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Newspaper Publishers Still Believe in Print…and Mobile

Written by John Sullivan on October 22, 2009 — Leave a Comment

A recent report from the Audit Bureau of Circulation shows that newspaper publishers definitely believe that they will still be printing newspapers in five years.

I agree that they still will be printing in five years.  They just can’t sell those presses and there are enough people who are in the habit of holding a newspaper [...]

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Google May Help Newspapers Charge for Online Content

Written by John Sullivan on September 10, 2009 — Leave a Comment

There has been a lot written lately about how newspapers are putting up pay walls around their content so what is free today may cost you to read online in the near future.
According to Nieman Journalism Lab, Google responded to an RFI from the Newspaper Association of America to build the system for collecting online [...]

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Search Engine Ads Need Help

Written by John Sullivan on July 7, 2009 — Leave a Comment

It’s very easy to document that consumers are spending more time online before they go into a store to make a purchase.  For durable goods it’s safe to say that 70% of consumers go online before going into a store.
So, how do consumers rate the ads they see as they think about buying?  Not very [...]

Posted in Ad Builder, AdWords, Local Search | Also tagged , ,
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