Tag Archives: newspaper
77% of Consumers Don’t Want to Pay to Read Newspapers Online, Duh.
If you’re involved in advertising at a local level you have to be interested in what is happening to newspapers as subscription and advertising revenues are declining. It’s been recently reported that The New York Times intends to charge (again) for online content. At the same time an Adweek/ Harris poll indicates that 77% [...]
Newspapers Take Steps to Charge for Online Access.
Lots has been written lately about the need for newspapers to charge for online access just so they can offset the huge decline in subscriptions to their print editions.
Big players like The New York Times have tried and failed in the past and only some like The Wall Street Journal have succeeded in charging for [...]
Worst May Be Over for Newspapers, Online Stronger Yet
According to a recent report from Borrell Associates the worst maybe over for newspapers as measured by percent of media share.
It looks like from this chart newspapers will get back to the not so great 2008 levels by 2014 so at least they’ve hit bottom. Borrell thinks that newspapers have now had the time to [...]
Newspapers Say Newspapers Still Work
The Newspaper Association of America just announced a new study that indicates newspapers are a great place for advertisers to spend their money.
Here’s a chart that puts newspapers above all other mediums for consumers to check advertising.
I’ve watched newspaper readership fall dramatically in the last several years and we’ve seen several go out of business [...]
Now Local/Regional Magazines Are Going Away
The advertising landscape at the local level is changing faster and faster as newspapers lose readership and even go out of business. To further add to the changing environment I just read an article about print magazines and how they are failing at a faster rate than ever before.
Digging deeper into this phenomenon I learned [...]
It’s not the recession, local advertising is really changing.
As a former advertising agency person I understand how recessions really have an impact on an advertising business as advertising budgets dry up no matter how much we argued that a recession is the best time to advertise.
What’s different about this recession is that it is masking a major shift in the way advertising dollars [...]
What will retailers do with all that extra money?
I don’t have to stare at the media spending reports too long before a striking conclusion hits me. Traditional (i.e expensive) media down; online media (not expensive) up. What will retailers and SMB’s do now that they don’t have to feel hostage to traditional media to promote their business? What will they do with all that [...]