Tag Archives: newspaper

77% of Consumers Don’t Want to Pay to Read Newspapers Online, Duh.

If you’re involved in advertising at a local level you have to be interested in what is happening to newspapers as subscription and advertising revenues are declining.  It’s been recently reported that The New York Times intends to charge (again) for online content.   At the same time an Adweek/ Harris poll indicates  that 77% [...]

Newspapers Take Steps to Charge for Online Access.

Lots has been written lately about the need for newspapers to charge for online access just so they can offset the huge decline in subscriptions to their print editions.

Big players like The New York Times have tried and failed in the past and only some like The Wall Street Journal have succeeded in charging for [...]

Worst May Be Over for Newspapers, Online Stronger Yet

According to a recent report from Borrell Associates the worst maybe over for newspapers as measured by percent of  media share.

It looks like from this chart newspapers will get back to the not so great 2008 levels by 2014 so at least they’ve hit bottom.   Borrell thinks that newspapers have now had the time to [...]

Newspapers Say Newspapers Still Work

The Newspaper Association of America just announced a new study that indicates newspapers are a great place for advertisers to spend their money.
Here’s a chart that puts newspapers above all other mediums for consumers to check advertising.

I’ve watched newspaper readership fall dramatically in the last several years and we’ve seen several go out of business [...]

Now Local/Regional Magazines Are Going Away

The advertising landscape at the local level  is changing faster and faster as newspapers lose readership and even go out of business.  To further add to the changing environment I just read an article about print magazines and how they are failing at a faster rate than ever before.

Digging deeper into this phenomenon I learned [...]

Retailers Who Advertise On The Internet Like The Results

While we’ve experienced how difficult it is to get an independent retailer to understand the value of local search advertising recent survey results are showing us that retailers who do make the jump and shift dollars from display advertising to local search and email are very happy with the results.
According to a recently released report [...]

Yahoo’s New Ad Builder Still Leaves the Landing Page in Limbo

Yahoo recently announced their new online ad builder for SMBs.
They’re trying to make it easy for more SMBs to spend money online in their local market with Yahoo.   Based on what we’re seeing in newspaper readership and profit it’s a good bet that small businesses are looking for someplace else to put their local [...]

It’s not the recession, local advertising is really changing.

As a former advertising agency person I understand how recessions really have an impact on an advertising business as advertising budgets dry up no matter how much we argued that a recession is the best time to advertise.
What’s different about this recession is that it is masking a major shift in the way advertising dollars [...]

What will retailers do with all that extra money?

I don’t have to stare at the media spending reports too long before a striking conclusion hits me.  Traditional (i.e expensive) media down; online media (not expensive) up.  What will retailers and SMB’s do now that they don’t have to feel hostage to traditional media to promote their business?  What will they do with all that [...]

AdBuilder RFPs Aren’t Demanding an Internet Component

I’ve seen quite a few Request for Proposal for AdBuilders lately which is a good sign in these economic times.   Advertising must go on and taking costs out of the process with an online AdBuilders is still a really good idea.
What surprises us the most is how few of the AdBuilder RFPs are requiring [...]