Tag Archives: Local Search
Facebook Tops Yahoo for Site Visits and Should Change the Way You Promote
As a marketer you have a lot on your plate already and I know it’s difficult to just manage business in this economic environment without having to worry about the way local advertising is changing. Well, here’s another sign that doing business the way you’ve always have done business just won’t work anymore.
Facebook for the [...]
Here’s How a Dealer Microsite Helps Sell More Products
Here’s a good example of how a dealer microsite can make your dealer locator be more effective for you, your dealers and your consumers.
This dealer microsite is linked to directly from the dealer locator results page.
It’s loaded with up-to-date content from the brand, has the brand approved look and feel and the dealer adds the [...]
Newspapers Battle for Limited Ad Spending
The Wall Street Journal is about to launch a New York City Metro section to fill a need for local news and pull advertising dollars away from other NYC papers. As the New York Times has dedicated more ink to national news this left an opening. The fledgling New York Sun covered local news well, [...]
Women Prefer Ads Over Subscription for Social Network Sites
Here’s a study from Shes Connected that relates to online newspapers and local advertising. They asked women how comfortable they would be with different ways for social networking sites to make money. Not unlike the revenue model question newspapers are asking their readers for online newspapers.
Display advertising is the big winner with 62% very comfortable [...]
All Advertising is Local as Push2TV Adds to Location Based Advertising
At this year’s CES, Intel introduced WiDi (Wireless Display Interface) and Netgear launched their receiver called Push2TV. Here’s Netgear’s diagram that explains how if your computer has WiDi, you can push your online video to a TV screen wirelessly.
This technology will be available in a few weeks and over time will help revolutionize local advertising.
The [...]
Dealer Locators Put Consumers in a Circle of Confusion
Mobile, GPS Twitter, Google Local Adwords and more have the World Wide Web morphing into the Local Narrow Web where consumers are looking online for friends, movies, dinner, products and services in their neighborhood. Brand sites have to get better at local information to show local price, local dealer location and local promotions or risk [...]
Brands Are Getting Better at Connecting Customers to Local Dealer Info Online
We’re seeing a major emphasis on thinking beyond brand sites to connecting consumers to local dealer information recently.
We deal with great brand name companies that sell products through dealers. For the last several years we’ve seen these brand sites improve dramatically but only recently have we seen the interest increase for providing customers better [...]
Overall Advertising Spending Down. Online Advertising, Not So Bad.
eMarketer just came out with another great report on overall advertising spending this year and their prediction for the future.
First, the bad news.
Ouch, 2009 felt bad but seeing this chart makes me feel glad just to still be in business.
Now, for a little good news and for the reason that many of us are still [...]
Google Search Adds the”Latest” Results from Twitter and More
Google recently announced that you can select to see the “Latest” results as an option when you search. My first thought was how nice that would be for breaking stories as you get the latest articles and even Twitter comments. And, like Twitterfall.com the feed constantly updates itself.
Then, I tried it for a product search [...]