When MIT guru, Kevin Ashton, coined the phrase “The Internet of Things” I wonder if he would’ve forseen all that is happening in 2012. This phrase refers to the notion that things can communicate to us...Read More »
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The Internet of Things
When MIT guru, Kevin Ashton, coined the phrase “The Internet of Things” I wonder if he would’ve forseen all that is happening in 2012. This phrase refers to the notion that things can communicate to us...Read More »
2012 Will be a Watershed Year
Marketing directors who are in the trenches every day realize that big shifts in consumer behavior continue to reshape the marketing landscape, but it sometimes hits us harder when we reflect on how it...Read More »
How to Save a Billion Dollars
With all the talk about how much of our money is wasted by the federal government, it’s good to see them saving money for a change. The US Government recently announced that it’s getting...Read More »
SMB Motivation for Social Media: Revealed
A recent survey from CompTIA, a trade association in the IT industry, revealed some interesting behavior from the Small & Medium Business (SMB) community. If you’re like our clients, you’re very interested in how your channel...Read More »
Still Believe the Internet Isn’t Affecting Print?
It wasn’t that long ago that we could read articles like this one about how the impact of the internet wasn’t that profound. A few graphs published in the last month illustrate a...Read More »
Increase banner ad effectiveness by 285%
We’ve recommended pairing landing pages with banner ads in our MarCom systems for our clients, but now we have solid evidence to support that hunch. A recent Marketing Experiments webinar explored this topic and...Read More »
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