Tag Archives: jgsullivan. local search
SMBs Usage of Social Media Doubles in One Year
I’m not sure if in the history of marketing there has ever been a time where the small business advertisers were so far out ahead of the marketing departments of the brands the retailers were selling. The past isn’t worth spending too much time thinking about but a new study from the Small Business Social [...]
For The First Time Ever, Study Shows SMB’s Use Online Media More Than Traditional
As reported on Radioink.com
This is a watershed report as small businesses use online more than traditional advertising for the first time ever.
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August 21, 2009: BIA’s Kelsey Group reports in a “Local Commerce Monitor” study that online/digital media penetration among small and medium-sized advertisers came in at 77 percent in August, up from 73 percent a [...]
A Good Landing Page Beats Going Straight to the Site by 50%
Wow, this is an interesting report from Internet Retailer about the effectiveness of landing pages.
If a consumer comes into an e-commerce site from a paid search ad they are 50% more likely to purchase than if they click on the organic results to get to the site. The reason they think is that a [...]