Tag Archives: JGSullivan Interactive
Local Online Ad Spend to Grow 18% in 2011
According to a recent report from Borrell Associates, overall ad spending in 2011 will grow by less than 5% but local online ad spending will grow by 18% in 2011.
They further go on to explain where the growth is coming from:
It’s clear that ad dollars continue to move from the old media to the new [...]
Building a Social Media Plan for Your Company
While we don’t think that social media is quite ready for spending a lot of time, money and effort on right now we do think it’s worth watching and even experimenting with for your brand.
Here’s a study that will give a practical checklist for what you should be thinking about right now.
Of the most importance [...]
Advertisers Learn To Do Without Print
Here’s another in a long list of reports that tells us advertisers are moving ad dollars from print to other media as the recovery slowly moves forward.
This chart is from Alan Mutter of Reflections of a Newsosaur
It’s not so much that this is happening it is much more about the reason it is happening. The [...]
“They’re getting a lot of leads! Big Win!”
You love getting emails like this from your clients. This is one I received last month after our team implemented a new Google AdWords campaign the month prior. Our client is the leader in geothermal heating/cooling systems and they are very smart about how they generate sales leads for their dealers and territory managers. The consumer benefits [...]
Your Landing Page Should Have One Clear Call To Action
The straighter you make the path from your PPC ads to your desired customer action, the more likely your customers will not wander off that path.
5 Way to Get Started with Social Media without Getting Hurt
Quick tips to get started in social media marketing.