Tag Archives: JGSullivan Interactive

Local Online Ad Spend to Grow 18% in 2011

According to a recent report from Borrell Associates, overall ad spending in 2011 will grow by less than 5% but local online ad spending will grow by 18% in 2011.

They further go on to explain where the growth is coming from:

It’s clear that ad dollars continue to move from the old media to the new [...]

Building a Social Media Plan for Your Company

While we don’t think that social media is quite ready for spending a lot of time, money and effort on right now we do think it’s worth watching and even experimenting with for your brand.
Here’s a study that will give a practical checklist for what you should be thinking about right now.

Of the most importance [...]

Advertisers Learn To Do Without Print

Here’s another in a long list of reports that tells us advertisers are moving ad dollars from print to other media as the recovery slowly moves forward.
This chart is from Alan Mutter of Reflections of a Newsosaur

It’s not so much that this is happening it is much more about the reason it is happening.  The [...]

Ad Builder Solves Process Blockage

Its easy to get caught up in the “wow” of an Ad Builder when the customization happens before your eyes, but what is less obvious but just as powerful is the process improvement potential.  A well designed and constructed Ad Builder will solve real problems.  These problems are inherent in manual processes:  errors, time delays, [...]

“They’re getting a lot of leads! Big Win!”

You love getting emails like this from your clients.  This is one I received last month after our team implemented a new Google AdWords campaign the month prior.    Our client is the leader in geothermal heating/cooling systems and they are very smart about how they generate sales leads for their dealers and territory managers.  The consumer benefits [...]

Your Landing Page Should Have One Clear Call To Action

The straighter you make the path from your PPC ads to your desired customer action, the more likely your customers will not wander off that path.

5 Way to Get Started with Social Media without Getting Hurt

Quick tips to get started in social media marketing.

That Elusive Dealer Decision

It’s one of the hardest things to get.  Manufacturers create strategies to generate it.  Software and services are designed to elicit it.  Anyone in channel management lives and dies by it.  What is it?
It’s a dealer decision.  What are my retailers doing in their local markets to promote my products?
Not much really happens in your [...]

You Are Not Your User

The way an average person thinks about and interacts with a piece of software is very different than the way a developer thinks about and interacts with the same software.

70% is Reason Enough

By John Sullivan
JGSullivan Interactive
There was an interesting discussion yesterday on Greg Sterling’s Blog about the number of searches that have a local modifier to them and then Greg’s twist to try and determine how many searches end up with a local transaction. Interesting comments, too.
Everyone has a slightly different view of why that question [...]