Tag Archives: JGSI
“They’re getting a lot of leads! Big Win!”
You love getting emails like this from your clients. This is one I received last month after our team implemented a new Google AdWords campaign the month prior. Our client is the leader in geothermal heating/cooling systems and they are very smart about how they generate sales leads for their dealers and territory managers. The consumer benefits [...]
The value of Pay Per Click (PPC) versus SEO
I had a burning question finally answered last week during a conference session. Kevin Lee, author of “The Truth about Pay-Per-Click Search Advertising” and other search marketing books led the DMA session on how to utilize smart Google online search strategies. The burning question is one I’ve heard often:
“If my SEO efforts have given me [...]
Winners and Losers in 2009 Marketing Budgets
It was standing room only at Bruce Biegel’s Outlook 2010 presentation at the DMA Conference last week. Bruce shared a boatload of research and stats on trends in media spending and marketing budgets. Here’s a quick recap of the winners and losers in marketing budgets for 2009-2010.
Winner: Digital and Mobile Media
Loser: Traditional Media
Winner: Below the Line [...]
Martha Stewart’s Omnimedia Message
I attended the Direct Marketing Association (DMA) annual conference last week and got to hear Martha Stewart speak about her “omnimedia” approach. She addressed a DMA audience struggling to find its sea legs in a volatile marketing environment. I was impressed. Apart from many stories about epicurean adventure, Martha made a very compelling case for her [...]
Social Media Revolution
This new video was posted Sept. 7th and referenced at the QuantumDigital Marketing Innovation & Discovery Summit last week by Jeffrey Stewart. “Social Media Revolution“ puts all the buzz about social media into perspective. It moves fast and is worth a view or two.
Click here to play..
JGSullivan Interactive Becomes a Google AdWords Authorized Reseller
JGSullivan Interactive, Inc., a leading provider of marketing solutions for major brands, today announced that it has become a part of the Google AdWords Authorized Resellers™ program. Google AdWordsä is an online advertising program designed to help firms of all sizes effectively advertise their products and services at exactly the time their customers are looking [...]
Social Networking and Business
Permission marketing guru Seth Godin spoke out recently on social networking and businesses interest in it. The video is linked here.
Godin echo’s a sentiment I often tell those I connect with on LinkedIn: “This LinkedIn thing is like most things in life. It’s more about what you put in it vs. expecting something back”. If [...]