Marketing directors who are in the trenches every day realize that big shifts in consumer behavior continue to reshape the marketing landscape, but it sometimes hits us harder when we reflect on how it...Read More »
Marketing directors who are in the trenches every day realize that big shifts in consumer behavior continue to reshape the marketing landscape, but it sometimes hits us harder when we reflect on how it...
This month the earth shook in the yellow pages industry. This seems like old news as we’ve been talking about the dramatic decline in printed yellow page usage and the surge in online...
I attended a Direct Marketing Association conference last year that felt more like the “Online Marketing Association” versus the typical direct mail cheer leading sessions of yesteryear. it used to be that the...
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