Tag Archives: google
Advertisers Have to Adjust to Location-Based Services or Risk Losing Relevancy
There is an avalanche of news lately about geolocation and how when you’re on the Internet we can track approximately where you are and this changes everything for local and national advertisers.
Two recent examples come from Facebook, last week they offered advertisers the opportunity to buy ads limited to certain cities. Now, according to The [...]
Facebook Offers Local Ads
Now Facebook is getting in on the local ad game according to a recent blog post. Here’s a screen shot that shows how an ad can be targeted for a specific city.
This is just another opportunity for your dealers to present themselves online in their local market. Granted, this is only for some cities right [...]
SMBs Usage of Social Media Doubles in One Year
I’m not sure if in the history of marketing there has ever been a time where the small business advertisers were so far out ahead of the marketing departments of the brands the retailers were selling. The past isn’t worth spending too much time thinking about but a new study from the Small Business Social [...]
Here’s How a Dealer Microsite Helps Sell More Products
Here’s a good example of how a dealer microsite can make your dealer locator be more effective for you, your dealers and your consumers.
This dealer microsite is linked to directly from the dealer locator results page.
It’s loaded with up-to-date content from the brand, has the brand approved look and feel and the dealer adds the [...]
Newspapers Battle for Limited Ad Spending
The Wall Street Journal is about to launch a New York City Metro section to fill a need for local news and pull advertising dollars away from other NYC papers. As the New York Times has dedicated more ink to national news this left an opening. The fledgling New York Sun covered local news well, [...]
Dealer Locators Put Consumers in a Circle of Confusion
Mobile, GPS Twitter, Google Local Adwords and more have the World Wide Web morphing into the Local Narrow Web where consumers are looking online for friends, movies, dinner, products and services in their neighborhood. Brand sites have to get better at local information to show local price, local dealer location and local promotions or risk [...]
Brands Are Getting Better at Connecting Customers to Local Dealer Info Online
We’re seeing a major emphasis on thinking beyond brand sites to connecting consumers to local dealer information recently.
We deal with great brand name companies that sell products through dealers. For the last several years we’ve seen these brand sites improve dramatically but only recently have we seen the interest increase for providing customers better [...]
Google Gets 71.57% of Searches, Bing Drops to 9.34% in November
Bing sure made a big splash when they launched several months ago and had lots of people talking about Google losing their dominant position. So far Bing has been a bust and trending down.
In an earlier blog post we saw where Google’s success rate went up over 17% this past year to surpass Yahoo’s and [...]
Overall Advertising Spending Down. Online Advertising, Not So Bad.
eMarketer just came out with another great report on overall advertising spending this year and their prediction for the future.
First, the bad news.
Ouch, 2009 felt bad but seeing this chart makes me feel glad just to still be in business.
Now, for a little good news and for the reason that many of us are still [...]