Tag Archives: Google AdWords

Publishing group changes name to be less “ancient”

Written by Brett Knobloch on February 25, 2010 — Leave a Comment

The Custom Publishing Council (CPC) announced an official name change last week.  It will now be known as the Custom Content Council (CCC).  Formed in 1999 to represent custom publishers and content creators — anyone buying a luxury automobile lately has seen their work.  A slick 4-color magazine with articles about road trips, new technology [...]

Posted in Dealer Channel, Internet Trends, Microsites | Also tagged , , , ,

Digital POS Signage is coming

Written by Brett Knobloch on February 17, 2010 — Leave a Comment

Last month Intel unveiled a digital signage concept that will open up new digital opportunities at retail and ultimately change the face of point of sale signage.  You wouldn’t know it from the cheesy, low-budget announcement video from Intel, but this will be big.

This POS concept has a small camera that processes male/female, height and [...]

Posted in Ad Builder, Internet Trends, Microsites | Also tagged , , , ,

“They’re getting a lot of leads! Big Win!”

Written by Brett Knobloch on January 20, 2010 — Leave a Comment

You love getting emails like this from your clients.  This is one I received last month after our team implemented a new Google AdWords campaign the month prior.    Our client is the leader in geothermal heating/cooling systems and they are very smart about how they generate sales leads for their dealers and territory managers.  The consumer benefits [...]

Posted in AdWords, Local Search | Also tagged , ,

JGSullivan Interactive Becomes a Google AdWords Authorized Reseller

Written by Brett Knobloch on September 1, 2009 — 1 Comment

JGSullivan Interactive, Inc., a leading provider of marketing solutions for major brands, today announced that it has become a part of the Google AdWords Authorized Resellers™ program. Google AdWordsä is an online advertising program designed to help firms of all sizes effectively advertise their products and services at exactly the time their customers are looking [...]

Posted in AdWords, Local Search | Also tagged , ,

8th Annual Internet Survey Highlights (Are you Ready?)

Written by Brett Knobloch on July 17, 2009 — Leave a Comment

A savvy client just forwarded me excerpts of the 2009 digital future project release highlights from the Center for the Digital Future at USC Annenberg School for Communication.  http://www.digitalcenter.org/pdf/2009_Digital_Future_Project_Release_Highlights.pdf 
He is trying to coax his Fortune 500 company to into the 21st century as it relates to how they use the Web with their retailers.  He [...]

Posted in AdWords | Also tagged , , , ,

Product Details in Google AdWords Plus Box

Written by Sharon Gillis on June 3, 2009 — 2 Comments

Knowing that the best conversions result from matching your keywords to your text ad to your landing page, advertisers should only consider adding the Google AdWords Plus Box product detail to highly targeted keywords where the searcher has already narrowed down his search to a specific product category.

Posted in AdWords | Also tagged

70% is Reason Enough

Written by John Sullivan on May 8, 2009 — Leave a Comment

By John Sullivan
JGSullivan Interactive
There was an interesting discussion yesterday on Greg Sterling’s Blog about the number of searches that have a local modifier to them and then Greg’s twist to try and determine how many searches end up with a local transaction. Interesting comments, too.
Everyone has a slightly different view of why that question [...]

Posted in Ad Builder, AdWords, Internet Trends, Local Search, Website Design and Development | Also tagged , , , , , , ,

Tweak Your Google Analytics Code to Improve Your PPC Campaign

Written by Sharon Gillis on May 7, 2009 — 1 Comment

Exact match keyword script helps you improve the performance of your Google AdWords campaigns.

Posted in Website Design and Development | Also tagged , , , ,
Google Analytics integration offered by Wordpress Google Analytics Plugin