I had a burning question finally answered last week during a conference session. Kevin Lee, author of “The Truth about Pay-Per-Click Search Advertising” and other search marketing books led the DMA...
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Posts Tagged ‘ Direct Marketing Association ’
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Winners and Losers in 2009 Marketing Budgets
It was standing room only at Bruce Biegel’s Outlook 2010 presentation at the DMA Conference last week. Bruce shared a boatload of research and stats on trends in media spending and marketing budgets. ...Read More »
Martha Stewart’s Omnimedia Message
I attended the Direct Marketing Association (DMA) annual conference last week and got to hear Martha Stewart speak about her “omnimedia” approach. She addressed a DMA audience struggling to find its sea legs in a volatile marketing...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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