Tag Archives: Dealer Websites

70% is Reason Enough

By John Sullivan
JGSullivan Interactive
There was an interesting discussion yesterday on Greg Sterling’s Blog about the number of searches that have a local modifier to them and then Greg’s twist to try and determine how many searches end up with a local transaction. Interesting comments, too.
Everyone has a slightly different view of why that question [...]

SMBs are Starting to Get It!

By John Sullivan
JGSullivan Interactive, Inc.
Finally, as printed newspaper readership is dwindling to the point where the newspapers themselves are going out of business and printed Yellow Page usage drops too, retailers are starting to look at the Internet as a better alternative…finally.
In most durable goods businesses it’s now safe to say that 70% of all [...]

Dealer Dis-locator

by John Sullivan
JGSullivan Interactive, Inc.
One of the biggest problems with brand sites today is that they leave the consumer to fend for themselves to find the right local dealer or worse yet send the consumer to the dealer’s website that is often times loaded with competitive information. It’s like putting a poster for [...]