Tag Archives: Dealer Locator
Here’s How a Dealer Microsite Helps Sell More Products
Here’s a good example of how a dealer microsite can make your dealer locator be more effective for you, your dealers and your consumers.
This dealer microsite is linked to directly from the dealer locator results page.
It’s loaded with up-to-date content from the brand, has the brand approved look and feel and the dealer adds the [...]
Dealer Locators Put Consumers in a Circle of Confusion
Mobile, GPS Twitter, Google Local Adwords and more have the World Wide Web morphing into the Local Narrow Web where consumers are looking online for friends, movies, dinner, products and services in their neighborhood. Brand sites have to get better at local information to show local price, local dealer location and local promotions or risk [...]
Brands Are Getting Better at Connecting Customers to Local Dealer Info Online
We’re seeing a major emphasis on thinking beyond brand sites to connecting consumers to local dealer information recently.
We deal with great brand name companies that sell products through dealers. For the last several years we’ve seen these brand sites improve dramatically but only recently have we seen the interest increase for providing customers better [...]
Firefox 3.5 Has Your Location in Mind
Here’s another reason why localism is going to get better online.
Firefox 3.5 was just released and it has an interesting feature called Location-Aware Browsing.
Here’s how they describe it.
When you come to a site that is designed to present itself based on where you are Firefox asks you for permission to tell the site your location [...]
Dealer Microsites for Porsche
Porsche does a great job of moving a potential customer from the brand site to the local dealer site so that a consumer isn’t even tempted to think about another car.
Instead of the dealer locator linking to a site controlled by the dealer, and therefore running the risk of the consumer seeing other brands it [...]
Creating a Great Brand Site isn’t Good Enough
We’ve all been to great brand sites where you can learn a lot about a product’s features and benefits.
But then what happens?
It seems that at many major brand sites whoever is in charge of creating links to the local retailer where you can actually buy the product isn’t paying much attention.
I don’t understand why if [...]
Dealer Dis-locator
by John Sullivan
JGSullivan Interactive, Inc.
One of the biggest problems with brand sites today is that they leave the consumer to fend for themselves to find the right local dealer or worse yet send the consumer to the dealer’s website that is often times loaded with competitive information. It’s like putting a poster for [...]