Tag Archives: ad builder
Publishing group changes name to be less “ancient”
The Custom Publishing Council (CPC) announced an official name change last week. It will now be known as the Custom Content Council (CCC). Formed in 1999 to represent custom publishers and content creators — anyone buying a luxury automobile lately has seen their work. A slick 4-color magazine with articles about road trips, new technology [...]
As We Move to Digital Platforms We Must Bring Our Dealers Along
Here’s a great post by Ivan Todorov & Ken Martin from Blitz
The post is so well thought out that I don’t want to summarize it here and instead encourage you to read it yourself. I’ll only say that it’s all about how savvy CMOs this year will use digital platforms to make their brands [...]
Digital POS Signage is coming
Last month Intel unveiled a digital signage concept that will open up new digital opportunities at retail and ultimately change the face of point of sale signage. You wouldn’t know it from the cheesy, low-budget announcement video from Intel, but this will be big.
This POS concept has a small camera that processes male/female, height and [...]
Ad Builder Solves Process Blockage
Its easy to get caught up in the “wow” of an Ad Builder when the customization happens before your eyes, but what is less obvious but just as powerful is the process improvement potential. A well designed and constructed Ad Builder will solve real problems. These problems are inherent in manual processes: errors, time delays, [...]
Newspaper Ads Vs. Online Ads for Bargain Hunters
Here’s a new report from Harris Interactive that tells us where consumers look for ads when they’re bargain hunting.
Overall, newspapers and magazine advertisements are the favorites with online advertisements coming in second.
When you look at age preference from 18 to 44 then online wins the contest with newspapers and magazine advertisements coming in second. The [...]
The New York Times Announces its Online Fee Strategy for 2011
A recent article in The New York Times explains how they are going to begin charging for consumers to have access to their online edition in 2011.
They didn’t give pricing or delve into many specifics but they at least gave us their strategy and it sounds like a good idea and, if successful, I’m sure [...]
Why Consumers Want to Be Your Friend
Marketing Sherpa recently released a survey about why consumers friend or follow companies on social sites.
The good news is that the most popular reason is the same as it is for why they go to Google. Consumers are looking for your products, price, promotion and service. And, most often service means a local retailer.
Recently we’ve [...]
Retailers Who Advertise On The Internet Like The Results
While we’ve experienced how difficult it is to get an independent retailer to understand the value of local search advertising recent survey results are showing us that retailers who do make the jump and shift dollars from display advertising to local search and email are very happy with the results.
According to a recently released report [...]
Another One Stops Using the Yellow Pages
Just a few day ago a client removed the Yellow Page functionality from its Adbuilder website for its dealers. That makes two that I know of since January. It’s not that the print yellow pages don’t have any readers. They still do, but it’s less and less each day.
Yellow page spending continues to go down by [...]
Yahoo’s New Ad Builder Still Leaves the Landing Page in Limbo
Yahoo recently announced their new online ad builder for SMBs.
They’re trying to make it easy for more SMBs to spend money online in their local market with Yahoo. Based on what we’re seeing in newspaper readership and profit it’s a good bet that small businesses are looking for someplace else to put their local [...]