http://blog.jgsullivan.com Wed, 10 Mar 2010 15:46:07 +0000 http://backend.userland.com/rss092 en There is an avalanche of news lately about geolocation and how when you're on the Internet we can track approximately where you are and this changes everything for local and national advertisers. Two recent examples come from Facebook, last week they offered advertisers the opportunity to buy ads limited to certain ... http://blog.jgsullivan.com/2010/03/10/advertisers-have-to-adjust-to-location-based-services-or-risk-losing-relevancy/ Now Facebook is getting in on the local ad game according to a recent blog post.   Here's a screen shot that shows how an ad can be targeted for a specific city. This is just another opportunity for your dealers to present themselves online in their local market.  Granted, this is ... http://blog.jgsullivan.com/2010/03/05/facebook-offers-local-ads/ It's still a tough market out here for local and national advertising spending but it's clear that local online advertising is going to take dollars away from traditional advertising in the coming years.  Here's how eMarketer sees things evolving. It looks like local traditional advertising will decline each year while local ... http://blog.jgsullivan.com/2010/03/04/local-online-advertising-growing-at-expense-of-local-traditonal-advertising/ One of the biggest changes for the internet since we all got interested in it in 1995 or so is that it filters information for your geographic location.  While we've seen how Google allows advertisers to buy adwords based on the geographic location of the searcher, they now are allowing ... http://blog.jgsullivan.com/2010/03/03/google-adds-nearby-to-search-options/ Homefurnishings.com is site owned by The National Home Furnishings Association.  It's loaded with helpful information for consumers in the market for home furnishings and links consumers to local dealer microsites in a rather interesting way. Here's how it works to protect the brand and the dealer. The idea is to have lots ... http://blog.jgsullivan.com/2010/02/26/homefurnishingscom-connects-consumers-to-dealers-via-microsites/ The Custom Publishing Council (CPC) announced an official name change last week.  It will now be known as the Custom Content Council (CCC).  Formed in 1999 to represent custom publishers and content creators -- anyone buying a luxury automobile lately has seen their work.  A slick 4-color magazine with articles ... http://blog.jgsullivan.com/2010/02/25/publishing-group-changes-name-to-be-less-ancient/ I'm not sure if in the history of marketing there has ever been a time where the small business advertisers were so far out ahead of the marketing departments of the brands the retailers were selling.  The past isn't worth spending too much time thinking about but a new study ... http://blog.jgsullivan.com/2010/02/24/smbs-usage-of-social-media-doubles-in-one-year/ Here's a great post by Ivan Todorov & Ken Martin from Blitz The post is so well thought out that I don't want to summarize it here and instead encourage you to read it yourself.  I'll only say that it's all about how savvy CMOs this year will use digital ... http://blog.jgsullivan.com/2010/02/23/as-we-move-to-digital-platforms-we-must-bring-our-dealers-along/ As a marketer you have a lot on your plate already and I know it's difficult to just manage business in this economic environment without having to worry about the way local advertising is changing.  Well, here's another sign that doing business the way you've always have done business just ... http://blog.jgsullivan.com/2010/02/22/facebook-tops-yahoo-for-site-visits-and-should-change-the-way-you-promote/ Here's a good example of how a dealer microsite can make your dealer locator be more effective for you, your dealers and your consumers. This dealer microsite is linked to directly from the dealer locator results page. It's loaded with up-to-date content from the brand, has the brand approved look and feel  ... http://blog.jgsullivan.com/2010/02/18/heres-how-a-dealer-microsite-helps-sell-more-products/