Category Archives: Uncategorized

Ad Builder Solves Process Blockage

Written by Brett Knobloch on February 10, 2010 — Leave a Comment

Its easy to get caught up in the “wow” of an Ad Builder when the customization happens before your eyes, but what is less obvious but just as powerful is the process improvement potential.  A well designed and constructed Ad Builder will solve real problems.  These problems are inherent in manual processes:  errors, time delays, [...]

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It Should be Called the “World Wide Local” as Even Your Tweets are Geocoded

Written by John Sullivan on January 28, 2010 — Leave a Comment

One of the biggest changes in the World Wide Web that I’ve seen since 1995 is that it has become so much more local.  As it gets more local, from an advertising point of view, it starts to act more like a local newspaper in that we know where the reader is.  (Who knew back [...]

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