Category Archives: Local Search
What Works Best to Reach Local Audiences? Local Websites!
Here are the results from a study by Harris Interactive that asked marketers what works best in reaching local markets.
These results are right in line with what our clients are asking for in the ad builders we build for them. More than ever brand managers want digital outputs in addition to the more traditional newspaper [...]
15% Of Ad Budget Should Be Online, At A Minimum.
Here’s a good benchmark for setting your advertising budget as it relates to online spending.
Well said.
Here’s an Easy Way to Add $9 Million to Your Online Search Budget
Here’s an interesting report from WebVisible documenting how much small and medium size businesses are spending on search advertising. You can download the full report here.
We have to remember that these numbers are taken from a wide variety of SMBs and include florists to doctors. However it’s inescapable to conclude that the idea of buying [...]
Times of London Charges Online Readers, Loses 90% of Visitors
I’m picking up this story from the Guardian in England, so I won’t vouch for their numbers but even if they’re half right this should put a scare into US newspapers thinking of putting up a paywall for their content.
The Guardian story claims that almost 90% of the Times of London online readers have abandoned [...]
Amazon Sells More Kindle E-books Than Hardcover Books
Local advertising has been all about technological change these past 10 or 15 years as the Internet has become the place where consumers spend their time. Recently we read where White Page phone directories are becoming a thing of the past and yesterday we saw where Amazon sells more e-books than hardcover books.
In the past [...]
White Pages Gone, Who Cares?
AT&T in Madison, Wisconsin decided to publish a Yellow Pages only directory and offered a White Pages supplement if a homeowner was interested.
Only about 2% of the over 600,000 homeowners asked for the White Pages supplement. Here’s the full article.
The scary part is that there are still a lot of markets out there delivering White [...]
Over 50% of Offline Sales Influenced by Online Information
Here’s another report about how important the Internet is to selling your products through a local retailer.
As a company that provides online ad builders for major brands we continually emphasis the need to expand from allowing local retailers to build and place traditional media to include digital and this study helps to make our point.
For [...]
Facebook Finally Shows a Little Weakness
Facebook added “only” 320,800 new users in June, which is way off the 7.8 million new users they added in May. Finally, Facebook’s never ending growth is showing a little sign of weakness.
Here are a few other statistics about Facebook from an article on MarketingCharts.com
A marketer’s challenge is to decide how much effort to put [...]
Showroom Products Speak for Themselves via Mobile and QR Barcodes
Save your money on buying in-store kiosks and build out a mobile site instead.
First, let’s look at the trend of online research that leads to a retail sale.
Ok, this is for all products so if you’re selling anything that’s defined as a considered purchase the percentages are even higher. Most studies conclude that 80% of [...]