Category Archives: Internet Trends
Social Media and Online Advertising Show Largest Percentage Increase in 2010
Just in case you’re wondering about what your fellow marketing executives are thinking about for 2010, here’s a good chart that will put your mind at rest, or make you nervous.
Surveys like this are difficult to get too excited about because some things just don’t make sense, like 52.6% of companies don’t use Cinema, so [...]
Printed Catalog ROI Not So Good, Digital Much, Much Better
In the good old days we ran newspaper ads and pointed to the circulation numbers and told the boss we did a great job, “Look how many people saw our ad”. Today, thanks to digital media, we have to show a strong ROI or we won’t have a boss for long (not because he leaves [...]
Google Beats Bing by Over 6X in February
Local advertising is changing as SMBs shift dollars to digital outputs from traditional media. One of the questions I get a lot is, “What about Bing?”.
Here’s why I tell SMBs to concentrate their limited resources on Google Local Search for now and we’ll wait and see about Bing.
Google beats Bing by 6.6 times in February.
So, [...]
The check is NOT in the mail
I attended a Direct Marketing Association conference last year that felt more like the “Online Marketing Association” versus the typical direct mail cheer leading sessions of yesteryear. it used to be that the USPS Postmaster General addressed the DMA with everyone hanging on his every word. There was an air of stability to the whole [...]
Advertisers Have to Adjust to Location-Based Services or Risk Losing Relevancy
There is an avalanche of news lately about geolocation and how when you’re on the Internet we can track approximately where you are and this changes everything for local and national advertisers.
Two recent examples come from Facebook, last week they offered advertisers the opportunity to buy ads limited to certain cities. Now, according to The [...]
Facebook Offers Local Ads
Now Facebook is getting in on the local ad game according to a recent blog post. Here’s a screen shot that shows how an ad can be targeted for a specific city.
This is just another opportunity for your dealers to present themselves online in their local market. Granted, this is only for some cities right [...]
Local Online Advertising Growing at Expense of Local Traditonal Advertising
It’s still a tough market out here for local and national advertising spending but it’s clear that local online advertising is going to take dollars away from traditional advertising in the coming years. Here’s how eMarketer sees things evolving.
It looks like local traditional advertising will decline each year while local online spending will start growing [...]
Google Adds “Nearby” to Search Options
One of the biggest changes for the internet since we all got interested in it in 1995 or so is that it filters information for your geographic location. While we’ve seen how Google allows advertisers to buy adwords based on the geographic location of the searcher, they now are allowing the organic search results to [...]
SMBs Usage of Social Media Doubles in One Year
I’m not sure if in the history of marketing there has ever been a time where the small business advertisers were so far out ahead of the marketing departments of the brands the retailers were selling. The past isn’t worth spending too much time thinking about but a new study from the Small Business Social [...]