Google AdWord’s new Bid Per Call feature allows advertisers to bid one rate for clicks on an ad, while bidding a separate rate for phone calls which use a Google call tracking...Read More »
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Is a Call Worth More than a Click?
Google AdWord’s new Bid Per Call feature allows advertisers to bid one rate for clicks on an ad, while bidding a separate rate for phone calls which use a Google call tracking...Read More »
New Facebook Page Post Ads Benefit from Branded Content
Advertising on Facebook just got more interactive. Now, Facebook page owners can run an ad to promote any post they’ve added to their page. So, the ads can now contain videos,...Read More »
Facebook is Top Social Media Tool for SMBs
According Social Media Examiner’s 2011 Social Media Marketing Industry Report, about seventy percent of SMBs say that social media is important to their business. Facebook was listed as the top social media...Read More »
Advertising on Facebook is Now Mainstream
According to comScore, Facebook ranked as the top display advertising publisher in the first quarter of 2011, serving up nearly 1/3 of all display ads in the US. Google still leads the way in...Read More »
Facebook’s New Send Button Can Replace Email to a Friend
Last week Facebook’s new Send button launched on about 50 major websites including People, Orbits, WSJ, Huffington Post and 800-Flowers. Similar to the Like button, it lets your customers share...Read More »
New Firefox Feature Reminds Me of an Old Joke
This week's release of the new Firefox browser's Do Not Track feature might do something eventually, but for today, it's just a checkbox you can flick on or off. Tweak Your Google Analytics Code to Improve Your PPC Campaign
Exact match keyword script helps you improve the performance of your Google AdWords campaigns.
How Good, Better, Best Product Comparisons Increase Sales
Do your potential customers a favor and take the guesswork out of narrowing down your product offerings to those that meet their needs and make it easy to see the difference between...
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Web Analytics: What should I measure?
Before you share analytics reports with the entire management staff of your company, take time to think about which reports will actually matter to them.
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