Here’s a link to a really good article from Business Insider about P&G recognizing that social media is free and how they are reacting to it. Now, if you’re in...Read More »
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Yes, Facebook is Free to Your Retailers and it Works.
Here’s a link to a really good article from Business Insider about P&G recognizing that social media is free and how they are reacting to it. Now, if you’re in...Read More »
Benchmark Report for Cost per Clicks.
Here’s an interesting report from eMarketer that gives us a rough idea of what to expect in paid search campaigns for clickthrough rates and average cost per click. And, further broken down between Google...Read More »
Say What? Printed Yellow Pages Still Dominate?
There’s a study from Market Authority about Yellow Pages that is getting some attention on the blogs this week. They claim from doing a phone survey of 15,000 people that the...Read More »
Online Will Outpace Print Spending in 2012, Finally.
We’ve been watching this battle for advertising dollars for the last several years and now for the first time online ad spending will be greater than print spending in 2012. I think...Read More »
In-Store Use of Smartphones and Tablet Computers Needs a Solution
Technology has done a lot to help the purchase process, especially for consumers and for retailers who have embraced digital marketing. The Internet helps buyers and sellers meet on purpose,...Read More »
Projections for 2012 Marketing Spending, No Surprises Here.
It’s always interesting to see what a large group of marketers are projecting for how they will spend their money in the coming year. Here’s a report from RSW/US that gives us...Read More »
Tablet Computers Will Change Retail Advertising, Sooner Rather Than Later.
This is a fascinating study about how tablet computers and smartphones are being considered by retailers for in-store use. We’ve written here about the rapid acceptance of tablet computers by...Read More »
Digital is Now Officially Mainstream Advertising
Here’s an interesting article from the Chicago Tribune that does a good job of capturing the essence of digital advertising as it relates to “mainstream” advertising. The article cites a lot of statistics about...Read More »
SEO and SEM Vendors Churning Your Dealers and Wasting Your Money
There is a lot of confusion in the marketplace about what is the best way for retailers to advertise locally. And, the recent demise of WebVisible uncovers an unbelievable...Read More »
Internet or Newspaper? Search or Social? What Works Best for Local?
Pew Internet just released a study about how consumers get information about local businesses. Here is part of a chart from that study that compares Internet to...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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