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Google Beats Bing by Over 6X in February
Local advertising is changing as SMBs shift dollars to digital outputs from traditional media. One of the questions I get a lot is, “What about Bing?”.
Here’s why I tell SMBs to concentrate their limited resources on Google Local Search for now and we’ll wait and see about Bing.
Google beats Bing by 6.6 times in February.
So, [...]
Advertisers Have to Adjust to Location-Based Services or Risk Losing Relevancy
There is an avalanche of news lately about geolocation and how when you’re on the Internet we can track approximately where you are and this changes everything for local and national advertisers.
Two recent examples come from Facebook, last week they offered advertisers the opportunity to buy ads limited to certain cities. Now, according to The [...]
Facebook Offers Local Ads
Now Facebook is getting in on the local ad game according to a recent blog post. Here’s a screen shot that shows how an ad can be targeted for a specific city.
This is just another opportunity for your dealers to present themselves online in their local market. Granted, this is only for some cities right [...]
Local Online Advertising Growing at Expense of Local Traditonal Advertising
It’s still a tough market out here for local and national advertising spending but it’s clear that local online advertising is going to take dollars away from traditional advertising in the coming years. Here’s how eMarketer sees things evolving.
It looks like local traditional advertising will decline each year while local online spending will start growing [...]
Google Adds “Nearby” to Search Options
One of the biggest changes for the internet since we all got interested in it in 1995 or so is that it filters information for your geographic location. While we’ve seen how Google allows advertisers to buy adwords based on the geographic location of the searcher, they now are allowing the organic search results to [...]
Homefurnishings.com Connects Consumers to Dealers Via Microsites
Homefurnishings.com is site owned by The National Home Furnishings Association. It’s loaded with helpful information for consumers in the market for home furnishings and links consumers to local dealer microsites in a rather interesting way.
Here’s how it works to protect the brand and the dealer.
The idea is to have lots of shopping information on Homefurnishings.com [...]
SMBs Usage of Social Media Doubles in One Year
I’m not sure if in the history of marketing there has ever been a time where the small business advertisers were so far out ahead of the marketing departments of the brands the retailers were selling. The past isn’t worth spending too much time thinking about but a new study from the Small Business Social [...]
Facebook Tops Yahoo for Site Visits and Should Change the Way You Promote
As a marketer you have a lot on your plate already and I know it’s difficult to just manage business in this economic environment without having to worry about the way local advertising is changing. Well, here’s another sign that doing business the way you’ve always have done business just won’t work anymore.
Facebook for the [...]
Here’s How a Dealer Microsite Helps Sell More Products
Here’s a good example of how a dealer microsite can make your dealer locator be more effective for you, your dealers and your consumers.
This dealer microsite is linked to directly from the dealer locator results page.
It’s loaded with up-to-date content from the brand, has the brand approved look and feel and the dealer adds the [...]