For those of you who are running ad builders for your local retailers this study will help you focus your efforts. This doesn’t surprise us as we work...Read More »
Archive for June, 2010
JPEG and GIF Banner Ads Account for About 60% of Online Impressions
For those of you who are running ad builders for your local retailers this study will help you focus your efforts. This doesn’t surprise us as we work...Read More »
Building a Social Media Plan for Your Company
While we don’t think that social media is quite ready for spending a lot of time, money and effort on right now we do think it’s worth watching and even experimenting with...Read More »
Advertisers Learn To Do Without Print
Here’s another in a long list of reports that tells us advertisers are moving ad dollars from print to other media as the recovery slowly moves forward. This chart is from Alan Mutter of...Read More »
2010 Online Advertising Revenue Growth Pegged at 12.4%
There has been a lot written lately about the growth of online advertising revenue and here’s another chart that adds to the storyline that the golden days of online advertising are upon...Read More »
Will Social Replace Search?…NO
Lots of different ideas around about how powerful Social will become and what it may morph into. Let’s put to rest any idea that it’s going to replace Search, at least for now. This research was...Read More »
Internet CPM Still Very Low
Mary Meeker’s of Morgan Stanley gave a presentation earlier this week in New York at the CM Summit and seems to have dazzled the audience with lots of interesting facts and figures about the Internet....Read More »
Online Advertising Entering Golden Age?
Here’s a slide from Mary Meeker’s recent presentation in New York at the CM Summit What it demonstrates is the disconnect between where people are spending their time and where advertisers are spending their money. ...Read More »
YahFace Changes Everything?
It looks like today is the day that Yahoo integrates more closely with Facebook to make both sites more popular and therefore more valuable to advertisers. The idea seems to be that now you can go to...Read More »
Internet Kills Phone Book Delivery in Montreal
The White Pages printed telephone directory in Montreal is now available only if you ask. Can the printed Yellow Pages be far behind? First of all, it’s a wonder that the White Pages...Read More »
Google Search at 65.1% Market Share in April
Google search just keeps on winning the monthly search engine game even though Bing has had a major marketing push and comes as the default search engine for Windows 7. So, it...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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