If you’ve been keeping an eye on social media, knowing that it is something big but not knowing how it will change and what a reasonable ROI is, you’re not alone. First, is it...Read More »
Archive for April, 2010
Social Media Still Hard to Evaluate
If you’ve been keeping an eye on social media, knowing that it is something big but not knowing how it will change and what a reasonable ROI is, you’re not alone. First, is it...Read More »
Google Search Still the Big Winner
We keep a close eye on search engine usage, especially since Bing came online a few months ago with quite a big media splash. Before Bing Google was getting roughly 70% of all searches....Read More »
Which Medium Will Win the Local Battle Online?
The traditional competition for local advertising dollars between radio, TV and newspapers has morphed to a new arena with the rise of the Internet. It’s been happening for quite awhile where the...Read More »
Print Yellow Pages vs. Internet Yellow Pages vs. Search
Several unrelated studies have come out recently trying to determine where consumers get information before going into a store to make a purchase. Billions of local advertising dollars are at stake...Read More »
"Only" 28.1 Billion Vidoes Watched Online in February 2010
We say “only” 28.1 billion videos were watched online in February because in January Americans watched a staggering 32.4 billion according to comScore Video Matrix Service. Here’s the breakdown for February....Read More »
Google Paid Clicks Jump 15%
We don’t often blog about financial rreports but if you’re involved with local advertising and how it’s changing so rapidly, it’s important to keep a close eye on Google. I especially like the part where...Read More »
Social Networks and Shopping Not Connected, Yet
Yesterday Twitter began testing ads in a program it calls Promoted Tweets which they are exposing to less than 10% of their users. We believe that social media sites are worth watching and...Read More »
Images in Google Sponsored Links, Not Such a Good Idea
A few months ago I read where Google was testing adding images to Google AdWords. Well, today I saw it in action for the first time. Notice the two images...Read More »
Internet Ad Spending Predicted to Increase in 2010 and Beyond
We’re all looking for signs that the economy is recovering and life will get back to something closer to the good old days before the recession started. Here’s an encouraging...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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