Update – Our friends at Google tell us that the Authorized Google Reseller Program will change but not go away. According to a recent post on Screenwerk, Google is considering dropping the Google AdWords...Read More »
Archive for March, 2010
Google Rumors about AdWords Reseller Program
Update – Our friends at Google tell us that the Authorized Google Reseller Program will change but not go away. According to a recent post on Screenwerk, Google is considering dropping the Google AdWords...Read More »
43% of Shoppers Switch Their Retailer of Choice after Going Online
According to a recent study from Forrester Research 43% of shoppers switch their retailer of choice after going online to research a particular product. And, they say, 70% of...Read More »
Social Media and Online Advertising Show Largest Percentage Increase in 2010
Just in case you’re wondering about what your fellow marketing executives are thinking about for 2010, here’s a good chart that will put your mind at rest, or make...Read More »
97% of Shoppers Go Online Before They Shop Locally
I’ve always felt comfortable in saying to dealers that 70% of everyone who walks into their store went online first. I’ve gotten that statistic from many different studies. Maybe now I...Read More »
Printed Catalog ROI Not So Good, Digital Much, Much Better
In the good old days we ran newspaper ads and pointed to the circulation numbers and told the boss we did a great job, “Look how many people saw our...Read More »
Google Beats Bing by Over 6X in February
Local advertising is changing as SMBs shift dollars to digital outputs from traditional media. One of the questions I get a lot is, “What about Bing?”. Here’s why I tell SMBs to...Read More »
The check is NOT in the mail
I attended a Direct Marketing Association conference last year that felt more like the “Online Marketing Association” versus the typical direct mail cheer leading sessions of yesteryear. it used to be that the...Read More »
Advertisers Have to Adjust to Location-Based Services or Risk Losing Relevancy
There is an avalanche of news lately about geolocation and how when you’re on the Internet we can track approximately where you are and this changes everything for local...Read More »
Facebook Offers Local Ads
Now Facebook is getting in on the local ad game according to a recent blog post. Here’s a screen shot that shows how an ad can be targeted for a specific city. This is just another...Read More »
Local Online Advertising Growing at Expense of Local Traditonal Advertising
It’s still a tough market out here for local and national advertising spending but it’s clear that local online advertising is going to take dollars away from traditional advertising in...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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