Monthly Archives: February, 2010
Homefurnishings.com Connects Consumers to Dealers Via Microsites
Homefurnishings.com is site owned by The National Home Furnishings Association. It’s loaded with helpful information for consumers in the market for home furnishings and links consumers to local dealer microsites in a rather interesting way.
Here’s how it works to protect the brand and the dealer.
The idea is to have lots of shopping information on Homefurnishings.com [...]
SMBs Usage of Social Media Doubles in One Year
I’m not sure if in the history of marketing there has ever been a time where the small business advertisers were so far out ahead of the marketing departments of the brands the retailers were selling. The past isn’t worth spending too much time thinking about but a new study from the Small Business Social [...]
Facebook Tops Yahoo for Site Visits and Should Change the Way You Promote
As a marketer you have a lot on your plate already and I know it’s difficult to just manage business in this economic environment without having to worry about the way local advertising is changing. Well, here’s another sign that doing business the way you’ve always have done business just won’t work anymore.
Facebook for the [...]
Here’s How a Dealer Microsite Helps Sell More Products
Here’s a good example of how a dealer microsite can make your dealer locator be more effective for you, your dealers and your consumers.
This dealer microsite is linked to directly from the dealer locator results page.
It’s loaded with up-to-date content from the brand, has the brand approved look and feel and the dealer adds the [...]
Newspapers Battle for Limited Ad Spending
The Wall Street Journal is about to launch a New York City Metro section to fill a need for local news and pull advertising dollars away from other NYC papers. As the New York Times has dedicated more ink to national news this left an opening. The fledgling New York Sun covered local news well, [...]
Social Network Sites Continue to Grow Dramatically
According to a recent report from comScore, social network sites continued to grow in 2009.
Other findings from the report give marketers even more reason to consider social sites for local advertising.
With numbers like these it’s no wonder that McDonald’s has developed local fan pages in Facebook so local stores can promote their own specials. Other [...]