Monthly Archives: January, 2010
It Should be Called the “World Wide Local” as Even Your Tweets are Geocoded
One of the biggest changes in the World Wide Web that I’ve seen since 1995 is that it has become so much more local. As it gets more local, from an advertising point of view, it starts to act more like a local newspaper in that we know where the reader is. (Who knew back [...]
Solution to Dealer Dis-locators
As the Internet matures brand managers are starting to understand the need to connect consumers from their brand site to their local dealer to complete the sale. And, most often the first step should be to the dealer’s site, since the consumer is already online.
Unfortunately, most dealer locators link the consumer to the dealer’s own [...]
“They’re getting a lot of leads! Big Win!”
You love getting emails like this from your clients. This is one I received last month after our team implemented a new Google AdWords campaign the month prior. Our client is the leader in geothermal heating/cooling systems and they are very smart about how they generate sales leads for their dealers and territory managers. The consumer benefits [...]
77% of Consumers Don’t Want to Pay to Read Newspapers Online, Duh.
If you’re involved in advertising at a local level you have to be interested in what is happening to newspapers as subscription and advertising revenues are declining. It’s been recently reported that The New York Times intends to charge (again) for online content. At the same time an Adweek/ Harris poll indicates that 77% [...]
Online Video Watching Continues to Rise
According to a new report from comScore almost 31 billion videos were viewed in November of 2009 and Google properties far outdistanced everyone.
Some other key points from the study are:
The takeaway for all brand managers is to get more video onto your site, your dealer sites and your dealer promotional pages as soon as you [...]
All Advertising is Local as Push2TV Adds to Location Based Advertising
At this year’s CES, Intel introduced WiDi (Wireless Display Interface) and Netgear launched their receiver called Push2TV. Here’s Netgear’s diagram that explains how if your computer has WiDi, you can push your online video to a TV screen wirelessly.
This technology will be available in a few weeks and over time will help revolutionize local advertising.
The [...]