Monthly Archives: December, 2009
Dealer Microsites Become Local Advertising Network for Brand Managers
As the internet becomes more localized (because of all that is happening with local search, mobile and even local twitter) brands have to keep pace and deliver local information to consumers or risk losing their interest.
Here’s one way to deliver regional promotions and promotions for specific dealers economically.
Some promotions aren’t national and therefore can’t be [...]
Dealer Locators Put Consumers in a Circle of Confusion
Mobile, GPS Twitter, Google Local Adwords and more have the World Wide Web morphing into the Local Narrow Web where consumers are looking online for friends, movies, dinner, products and services in their neighborhood. Brand sites have to get better at local information to show local price, local dealer location and local promotions or risk [...]
Ad Builders Add Digital Outputs to Reach More Consumers Online
We’ve been building ad builders for major brand companies since 1997 and we’re now finally seeing RFPs that are asking for the ad builders to do more than just build traditional pieces.
This chart is an over simplification of what is being done but it will give you an idea of what we are seeing going [...]
Brands Are Getting Better at Connecting Customers to Local Dealer Info Online
We’re seeing a major emphasis on thinking beyond brand sites to connecting consumers to local dealer information recently.
We deal with great brand name companies that sell products through dealers. For the last several years we’ve seen these brand sites improve dramatically but only recently have we seen the interest increase for providing customers better [...]
You Don’t Need Mobile to Have Geo-Targeting
As mobile devices improve there are a lot of articles being written about how powerful geo-targeting is going to be and it’s time to get involved. As blog posts go, here is a great one from Garrick Schmitt of Advertising Age.
While the post is a great resource for all that is going on in location [...]
Consumers Don’t Mind Targeted Ads, Because They’re Searching
I just read and interesting blog post by Zachary Rodgers at ClickZ. It’s all about Google’s introduction of Ad Preferences several months ago where a consumer could fine-tune the ads they see based on their interests, or completely opt out of behavioral targeting.
To make a short story even shorter, consumers don’t go to the site [...]
Google Gets 71.57% of Searches, Bing Drops to 9.34% in November
Bing sure made a big splash when they launched several months ago and had lots of people talking about Google losing their dominant position. So far Bing has been a bust and trending down.
In an earlier blog post we saw where Google’s success rate went up over 17% this past year to surpass Yahoo’s and [...]
Overall Advertising Spending Down. Online Advertising, Not So Bad.
eMarketer just came out with another great report on overall advertising spending this year and their prediction for the future.
First, the bad news.
Ouch, 2009 felt bad but seeing this chart makes me feel glad just to still be in business.
Now, for a little good news and for the reason that many of us are still [...]
Mobile Couponing to Grow Dramatically in 2010 and Beyond
If you’ve ever been to Japan you would realize that mobile couponing can become very popular, as it’s been there for years. As our phones are getting bigger and better screens, it’s now predicted that mobile couponing will explode in the U.S. in the next four years.
The Yankee Group who did this research predict that [...]
Google Search Adds the”Latest” Results from Twitter and More
Google recently announced that you can select to see the “Latest” results as an option when you search. My first thought was how nice that would be for breaking stories as you get the latest articles and even Twitter comments. And, like Twitterfall.com the feed constantly updates itself.
Then, I tried it for a product search [...]