As the internet becomes more localized (because of all that is happening with local search, mobile and even local twitter) brands have to keep pace and deliver local information to consumers...Read More »
Archive for December, 2009
Dealer Microsites Become Local Advertising Network for Brand Managers
As the internet becomes more localized (because of all that is happening with local search, mobile and even local twitter) brands have to keep pace and deliver local information to consumers...Read More »
Dealer Locators Put Consumers in a Circle of Confusion
Mobile, GPS Twitter, Google Local Adwords and more have the World Wide Web morphing into the Local Narrow Web where consumers are looking online for friends, movies, dinner, products and services...Read More »
Ad Builders Add Digital Outputs to Reach More Consumers Online
We’ve been building ad builders for major brand companies since 1997 and we’re now finally seeing RFPs that are asking for the ad builders to do more than just build...Read More »
Brands Are Getting Better at Connecting Customers to Local Dealer Info Online
We’re seeing a major emphasis on thinking beyond brand sites to connecting consumers to local dealer information recently. We deal with great brand name companies that sell products...Read More »
You Don't Need Mobile to Have Geo-Targeting
As mobile devices improve there are a lot of articles being written about how powerful geo-targeting is going to be and it’s time to get involved. As blog posts go, here is a...Read More »
Consumers Don't Mind Targeted Ads, Because They're Searching
I just read and interesting blog post by Zachary Rodgers at ClickZ. It’s all about Google’s introduction of Ad Preferences several months ago where a consumer could fine-tune the ads they see...Read More »
Google Gets 71.57% of Searches, Bing Drops to 9.34% in November
Bing sure made a big splash when they launched several months ago and had lots of people talking about Google losing their dominant position. So far Bing has been...Read More »
Overall Advertising Spending Down. Online Advertising, Not So Bad.
eMarketer just came out with another great report on overall advertising spending this year and their prediction for the future. First, the bad news. Ouch, 2009 felt bad but seeing this...Read More »
Mobile Couponing to Grow Dramatically in 2010 and Beyond
If you’ve ever been to Japan you would realize that mobile couponing can become very popular, as it’s been there for years. As our phones are getting bigger and better screens,...Read More »
Google Search Adds the"Latest" Results from Twitter and More
Google recently announced that you can select to see the “Latest” results as an option when you search. My first thought was how nice that would be for breaking stories as...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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