Comments on: Twitter Shows Big Decline in Unique Visitors http://www.jgsullivan.com/2009/11/20/twitter-shows-big-decline-in-unique-visitors/ JGSullivan Interactive Mon, 06 Feb 2012 15:42:23 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Scott http://www.jgsullivan.com/2009/11/20/twitter-shows-big-decline-in-unique-visitors/#comment-22 Scott Sun, 22 Nov 2009 17:44:21 +0000 http://blog.jgsullivan.com/?p=1277#comment-22 Twitter's problem is that it a glorified RSS service. When I say that, I mean readers will quickly learn (after signing up) that there's not much to the service except getting new stories in bits --- just like the old RSS feeds from years ago. My point is this, Twitter is this year's Second Life. By this time next year, Twitter will have become even less relevant. There's no way to monetize the service and growth potential is bottlenecked by it's extremely limited scope of design. And, with the economy being so bad right now, I can't imagine many companies want to invest a lot into unknow, unproven advertising directions. Besides, from the companies I've seen who are interested in Twitter, they just have a person on staff setup an account and post updates internally. There's no real way to make Twitter a valuable asset to "sell" to clients since it's so painfully simple and limited ANY employee at ANY company can figure it out. Twitter’s problem is that it a glorified RSS service. When I say that, I mean readers will quickly learn (after signing up) that there’s not much to the service except getting new stories in bits — just like the old RSS feeds from years ago.

My point is this, Twitter is this year’s Second Life. By this time next year, Twitter will have become even less relevant. There’s no way to monetize the service and growth potential is bottlenecked by it’s extremely limited scope of design.

And, with the economy being so bad right now, I can’t imagine many companies want to invest a lot into unknow, unproven advertising directions. Besides, from the companies I’ve seen who are interested in Twitter, they just have a person on staff setup an account and post updates internally. There’s no real way to make Twitter a valuable asset to “sell” to clients since it’s so painfully simple and limited ANY employee at ANY company can figure it out.

]]>