Experian Hitwise just released one of their frequent reports on search engine usage and 4, 5, 6, 7 and 8 or more word search strings increased up to 4% as compared...Read More »
Archive for November, 2009
Search Strings Get Longer, Success Rate Increases, All Good
Experian Hitwise just released one of their frequent reports on search engine usage and 4, 5, 6, 7 and 8 or more word search strings increased up to 4% as compared...Read More »
It's Time to Turn Ad Slicks and Brochures into Landing Pages and Dealer Microsites.
Now we’re seeing studies showing even the smallest of businesses are using digital marketing tools at a greater percentage than traditional methods. Nothing here is really...Read More »
Internet-enabled TVs to Make a Big Difference in Local Advertising?
A recent report from iSuppli Corporation predicts an unbelievable growth in internet-enable televisions (IETVs) and other internet connected devices by 2013. The consumer electronics industry expects these new devices to...Read More »
Twitter Shows Big Decline in Unique Visitors
Most marketers have been keeping a close eye on Twitter but not too many have jumped in with both feet. Partly because it’s still an unknown and partly because even if you wanted...Read More »
Baby Boomers Are As Internet Savvy As Anyone
I think one of the misconceptions about the online community is that baby boomers aren’t that internet savvy. Well here’s a study from Cable and Telecommunications Association for Marketing that tells a...Read More »
Think Beyond Your Brand Site and Deportalize Your Content
Here are the slides from a presentation at the recent Local Social Summit in London. What caught my eye was slide number 11 where Seb Provencher talks about how fragmented the...
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Social Network Ad Leads to Using Search Engines
There is an interesting study out from ROI Research and Performics about how consumers learn about a product on a social network site and how they react to it. We’ve been big...Read More »
83% Of Marketers Are Using Online Video
Previously we’ve reported on the number of videos that are being viewed each month online. Now we’re seeing how brand marketers are currently using videos online from a TurnHere Internet Video survey. It...Read More »
Dealer Site as Important as Brand Site to Car Buyers
Consumers are expecting to see more and better local information online every day. Here’s a very recent study that shows how car buyers are as influenced by what they see...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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