Monthly Archives: November, 2009
Search Strings Get Longer, Success Rate Increases, All Good
Experian Hitwise just released one of their frequent reports on search engine usage and 4, 5, 6, 7 and 8 or more word search strings increased up to 4% as compared to last year.
Most people seem to think that the increase is a function of people getting better at using search by adding more words [...]
It’s Time to Turn Ad Slicks and Brochures into Landing Pages and Dealer Microsites.
Now we’re seeing studies showing even the smallest of businesses are using digital marketing tools at a greater percentage than traditional methods.
Nothing here is really surprising as Hurwitz & Associates shows what we’ve been hearing every time we get in front of a group of independent retailers. They’ve really cut back on newspaper and yellow [...]
Internet-enabled TVs to Make a Big Difference in Local Advertising?
A recent report from iSuppli Corporation predicts an unbelievable growth in internet-enable televisions (IETVs) and other internet connected devices by 2013.
The consumer electronics industry expects these new devices to help turn a 7.7% decline in sales 2008 to 2009 to positive growth in 2010.
Well, if a television is connected to the internet, it must have [...]
Twitter Shows Big Decline in Unique Visitors
Most marketers have been keeping a close eye on Twitter but not too many have jumped in with both feet. Partly because it’s still an unknown and partly because even if you wanted to it’s difficult to spend money on Twitter programs.
Well, now there is another reason to watch and wait, Nielsen is showing a [...]
Baby Boomers Are As Internet Savvy As Anyone
I think one of the misconceptions about the online community is that baby boomers aren’t that internet savvy. Well here’s a study from Cable and Telecommunications Association for Marketing that tells a different story.
I think the statistic that is the most telling is that 66% pay bills online. Paying bills online takes a lot of [...]
Think Beyond Your Brand Site and Deportalize Your Content
Here are the slides from a presentation at the recent Local Social Summit in London.
What caught my eye was slide number 11 where Seb Provencher talks about how fragmented the web is and the need to deportalize your content to reach consumers where they are and where the conversations are taking place.
Here’s his entire presentation.
The [...]
Social Network Ad Leads to Using Search Engines
There is an interesting study out from ROI Research and Performics about how consumers learn about a product on a social network site and how they react to it.
We’ve been big proponents of using local search with a link to a local dealer’s microsite that is loaded with your information and the dealers. This report [...]
83% Of Marketers Are Using Online Video
Previously we’ve reported on the number of videos that are being viewed each month online. Now we’re seeing how brand marketers are currently using videos online from a TurnHere Internet Video survey.
It makes sense for brands to produce online videos as we’ve seen how much consumers like to watch videos online and video is a [...]
Dealer Site as Important as Brand Site to Car Buyers
Consumers are expecting to see more and better local information online every day.
Here’s a very recent study that shows how car buyers are as influenced by what they see on a local dealer’s site as they are on what they find on the brand site.
As a brand manager you should be very nervous about the [...]