The first message I take away from comScore’s Video Metrix service report for August is that I’m not an average viewer. But over 161 million people watched online videos in...Read More »
Archive for September, 2009
Average viewer watches 10 hours of online video in August
The first message I take away from comScore’s Video Metrix service report for August is that I’m not an average viewer. But over 161 million people watched online videos in...Read More »
Bing is still a small part of a big, big pie
We’re all reading a lot about Bing recently and its rapid growth rate. Of course, it’s easier to grow percentage points from a lower starting point, so it’s still...Read More »
"HomeFurnishings.com is the best idea in 100 years"
We always feel great when we get a testimonial from a client but to read a good one like this in a magazine article is even better, NHFA President Mike Spiller called...Read More »
Mobile is Just Not Ready for Advertisers
Here’s a good blog entry from ClickZ about advertisers and the use of mobile advertising in the coming years. While the percentage growth looks good the actual percentage of online advertising dollars spent...Read More »
Print Ad Connects to Microsite Through Phone…Cool
Right now I feel that most brands are overwhelmed with the pace of technology and are way behind in building and using the tools we need to deliver a good message to an...Read More »
Social Media Revolution
This new video was posted Sept. 7th and referenced at the QuantumDigital Marketing Innovation & Discovery Summit last week by Jeffrey Stewart. “Social Media Revolution“ puts all the buzz about social media into perspective. It moves fast and is...Read More »
Government Stimulates Broadband Usage
More than $6 billion from the government’s stimulus package is to be spent on increasing and improving broadband usage. So here’s what the future now looks like for broadband. In 2008 we’re at about 70% of...Read More »
Penetration of Online Media Surpasses Traditional for SMBs
The Kelsey Group is reporting that for the first time they see the penetration of online media usage surpassing traditional media for small businesses. We’ve seen this phenomenon reported in several different...Read More »
Cost-per-Lead Benchmark Study
The better our metrics become the more we realize how precious each lead is. Here is a benchmark study from Pontiflex that you may find helpful when measuring your own program. They define basic fields as first...Read More »
CTR for Facebook
I was on a speaker’s panel earlier this week and the hot topic was social media. I was surprised at the number of people in a room full of mature marketing, technical and manufacturing people who had...Read More »
Feature
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Here’s How Brands are Getting Better at Connecting Customers to Local Dealer Info Online
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Here’s How Dealer Microsites Become a Local Advertising Network for Brand Managers
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Here’s a Good Solution to Your Dealer Dis-Locator
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Here’s How to Connect Consumers to Dealers via Microsites
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Here’s Why It’s All About Moving to New Media
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